The magnetic power exerted by patently threadbare ideologies is to be explained, beyond psychology, by the objectively determined decay of logical evidence as such. Things have come to pass where lying sounds like truth, truth like lying. Each statement, each piece of news, each thought has been pre-formed by the centres of the culture industry. Whatever lacks the familiar trace of such pre-formation lacks credibility, the more so because the institutions of public opinion accompany what they send forth by a thousand factual proofs and all the plausibility that total power can lay hands on. Truth that opposes these pressures not only appears improbable, but is in addition too feeble to make any headway in competition with their highly concentrated machinery of dissemination.
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